Targeted Facebook Engagement for Holiday Rental Pages

Which pages are your target market visiting on Facebook? Think about how your target market is behaving at this time of year. These are the pages you should be engaging with from your holiday rental Facebook page. Like them, comment on a specific post. It might be a school holiday program or maybe you're on the local zoo page. Find the posts of interest and relevance and most importantly that have a decent volume of engagement already.For example, I am looking for a holiday rental for a short break with my family and friends over the school holidays. I am looking at holiday rental Facebook pages, professional holiday rental management Facebook pages, attractions and event pages in the same area.I am looking for places to stay and things to do and I guarantee you there are a lot of families searching for last minute places to stay and things to do this school holidays. These are the pages you need to be engaging with for brand exposure. Each time you like a post the name of your holiday rental Facebook page appears - so remember to put holiday rental and location in your title - as well as the profile picture if you comment on a post.This takes time but I guarantee you will gain some subtle cost effective brand exposure by carefully targeting your Facebook engagement.Don't forget to think about your school holiday special too. Make sure you pick a great image to promote it and boost to your Facebook page followers and consider boosting for a few extra dollars to reach those who are looking in the nearby locations. Remember that there is no point paying to boost a Facebook post or Google Adwords to reach a destination that cannot reach you in time to redeem your special offer. At this point in time you're thinking about last minute specials.If you have enjoyed this article maybe you'd like to subscribe (free) to the Welcome In e-news. I try to publish these every few months to a community of holiday rental managers in Australia. I encourage you to make contact with me if you have any queries about any aspect of your holiday rental management journey. If I cannot assist you I can certainly point you in the right direction. I am well connected with niche industry holiday rental stakeholders in Australia.